Media

Boy holding carrots
 * OPTIC Analysis**
 * O **verview:

//-->// The use of the word mythical and veggie-loving kid shows that this picture is ironic and sarcastic because kids usually don’t love veggies --> Here is what the magical, health conscious, veggie-loving child --> This isn't realistic --> When I hear mythical I think of unicorns because they are fictitious similar to the “veggie-loving kid”
 * P **arts:
 * Bright, bright orange carrot
 * The carrots are very big
 * The boy looks happy
 * The boy is gazing at the carrots like they are candy
 * Boy is wearing yellow & striped shirt
 * Boy has golden brown hair
 * Boy has big brown eyes
 * Plain background/wall
 * Can of ravioli in the bottom left corner
 * T **itle: //“Behold the mythical veggie-loving kid.”//

--> To have a kid like this is unrealistic --> Kid’s are not like the way this child is depicted in this picture --> There are plenty of hidden veggies in Chef Boyardee --> Chef Boyardee is the secret to turn your kids into this imaginational “veggie-loving kid”
 * I **nterrelationships:

--> The only way to become anywhere near close to the “Mythical-veggie loving kid” is to feed his Chef Boyardee’s because it’s “obviously delicious” and “secretly nutritious.” --> To get your kids to eat what they need it must be delicious and the veggies must be secretly include since a veggie-loving kid is mythical.
 * C **onclusion:

**Commercial Log** **Examining & Questioning** media type="custom" key="11775874" align="center"


 * Title:** We Will Rock You (Pepsi commercial)
 * Segment running time:** 3 minutes

__What do you see?__
 * Visual:**
 * Big white statue
 * Coliseum
 * Huge arena with tons of people
 * Someone releasing doves
 * Beyoncé Knowles, Britney Spears, & Pink in warrior outfit
 * King(guy on throne) drinks Pepsi
 * People cheering when king drinks the Pepsi
 * Huge box filled with Pepsi and ice
 * Beyoncé, Britney, & Pink band shields and swords against the wall
 * All three ladies go into the center of the ring and start singing and dancing
 * Box of Pepsi starts to fall
 * People clapping
 * King looks at the ladies angrily
 * King is flung out of his throne
 * Lion comes out of the arena and makes eye contact with King


 * Text:**
 * “Dare for more” printed in white, medium sized font during the last 3 seconds of the video
 * There wasn’t much text at all

__What do you hear?__
 * Narration, interview, voice over:**
 * No narration, interview, or voice over
 * Mostly background noise and singing


 * Background music, sounds:**
 * Screaming/Cheering
 * Shields and Swords banging on the wall
 * People rhythmically clapping
 * Loud clanking of doors
 * A lot of chanting from the people in the arena
 * Beyoncé, Britney, & Pink start singing “We Will Rock You” and alternate with each other as song goes on
 * Audience joins the ladies and starts singing
 * Drums making a beat when Beyoncé sings
 * King screamed when being thrown out of the throne

Intense, overwhelming
 * What tone or feeling does the filmmaker create?**

-Pepsi is the ultimate king -Pepsi over everything -Pepsi “Will Rock You”
 * What point might the filmmaker be trying to create?**

-The huge crowd -The king being thrown out of his throne and the Pepsi taking over -When the huge box of Pepsi falls and everyone starts cheering and clapping -When the three ladies start throwing the Pepsi into the crowd
 * What ideas, images, or sounds do you find persuasive or convincing?**

-I think there should have been more Pepsi shown -Some parts didn’t really relate to Pepsi to me… Such as when the 3 ladies started banging on the walls with the warrior equipment -I didn’t really get the feel of a Pepsi commercial because the only Pepsi shown was when the king drank it and when the scene shifted to the Pepsi box once in a while
 * What questions or points of disagreement do you have?**

This commercial was not very appealing or convincing to me. It didn’t really interest me as much as it confused me. I understand that Pepsi will “rock you” but during parts of the commercial, I couldn’t even tell that this was a Pepsi commercial. This commercial focused too much on the celebrities in the commercial rather than the product itself.
 * Conclusion:**

**Jamie Oliver's //Food Revolution// Response** media type="custom" key="11775966" align="center"

Jamie’s argument was very effective from the first time he presented it. You would think that offering people healthy, affordable food alternatives would be a great argument and people would agree and be on board right away, but that was not the case. His attempt at providing healthier alternative beef patties to Deno was completely shut down. Although the beef patties were of higher quality and around the same price Deno would not budge. Jamie tried to give Deno a once in a lifetime opportunity. Jamie offered Deno, $30,000-40,000 worth of new equipment that would make cooking the burgers easier and healthier if he makes some changes by swapping them for Jamie’s patties. The patties are healthy, tasty affordable and will make him a profit and on top of all that Jamie is offering publicity by allowing Deno to go on the Ryan Seacrest radio (one of the top radio stations in the country) and promote his burgers. Deno flat out refused the offer causing Jamie to try a different approach, an emotional approach. “What would your dad say?” Jamie asks Deno, with hope that Deno would consider the opportunity given to him but nope. Jamie tries another emotional approach by introducing Deno to one of his students named Sophie. Sophie informs Deno of her family background and how her parents and sister of 10 are diagnosed with diabetes because of fast food. Her story is very emotional but it doesn’t seem to affect Deno much because “he isn’t directly the cause” of her problems. In the end Deno tried out Jamie’s patties because of the approval of Deno’s chef. The burgers were a hit and ultimately Deno realized that Jamie was right. I am so surprised that it took so much effort in order for Jamie to get through to Deno. Deno was so caught up in making a profit that he was completely ignorant to the reality of his food. It’s amazing how hard Jamie works to change people like Deno. Through many different strategies and hard work, Jamie was able to effectively get through to Deno and get him to change the meat he was using. Ultimately Jamie wanted to show Deno that fast food can be accessible, affordable, quick, and nutritious. Jamie also tried to approach the school lunches served at a local high school in LA. The school board shut him out and would not let him into the cafeteria at all. They did however, allow Jamie to become a food education teacher at the school. Jamie taught these kids how to cook healthy meals that could be substituted for the lunches being served in the cafeteria that would not cost a dime more than they currently spend. The school board argued that their food was top quality and not bad for the kids and ultimately “pushed [Jamie] into a corner.” Although the students and Jamie were able to successfully cook a meal for 150 kids, the school board shut them down and prevented them from continuing. Jamie’s argument with the school board about healthier lunches was unsuccessful. Jamie kept pushing on and approached the parent volunteers at the school and told them his situation. Pathos is a part of Jamie’s argument as he got emotional because his job is very “hard” especially when nobody wants to listen showing how motivated he is by these kids. By approaching a larger audience, Jamie is hoping they will speak up and back him up in this situation. Jamie moves his teaching to a classroom rather than a kitchen. In the classroom Jamie opens his student’s eyes to the ingredients in their foods. With feathers, hair, bugs the harsh reality of the food we are consuming is shown. This scares the kids and Jamie is able to provide them with knowledge that some students would never take the time out to research. This is an example of logos because Jamie introduces the science behind the foods we consume.